An annual conference & product launch for senior sales managers.
For over five years, our events team has been organizing Thermo Fisher Scientific's annual CMD EMEA Sales Meeting, attended by senior sales managers and the Americas leadership team. These high-profile events also serve as a platform to launch innovative laboratory products aimed at making the world healthier, cleaner, and safer. Past locations have included Malta, Madrid, Lisbon, Rome, and Athens, with a virtual edition during the pandemic. In 2022, the event adopted a hybrid format in Athens, hosting 500 in-person delegates and 150 virtual attendees.
The Challenge
Planning the 2022 event amidst the lingering uncertainties of the COVID-19 pandemic was particularly challenging. Key hurdles included fluctuating restrictions, postponed timelines, supplier turnover, and the need to accommodate both in-person and virtual participants seamlessly.
The Solution
The event was rescheduled to May 2022, with a hybrid format ensuring accessibility for all attendees. The InterContinental Atheneum Athens served as the primary venue, with additional accommodation at the Grand Hyatt Athens. Four dedicated event managers were onsite to oversee the week-long program, which included:
- Plenary Sessions and Breakouts: Comprehensive sessions over four days, including 30 breakout meetings tailored to different teams.
- Product Launch and Exhibition: New products were unveiled in an exhibition with 23 booths, alongside interactive networking activities.
- Networking and CSR: Dine-arounds at nine top restaurants in Athens and the Riviera, cocktail receptions, and a special women’s networking event.
- Cultural Experience: Delegates explored Athens during an organized city tour.
- Gala Dinner and Awards: A grand finale featuring a gala dinner and awards ceremony.
Key Services Delivered
- Full logistical coordination, including transportation and accommodation.
- Hybrid event management, complete with live-streaming and a customized virtual platform.
- Venue setup, branding, and AV equipment.
- Food, beverage, and delegate packages tailored to the client’s needs.
- Dine-around planning and cultural excursions.
Client Testimonial
“Well the dust is settling now, and it’s a new era, thanks to you, Peter and our Dream Team for making the magic happen. What an incredible event. In my 9 years doing these events at Thermo Fisher Scientific, this stands head and shoulders above the rest for the pure magic, the upbeat teamwork, collaborative spirit, and incredible outcome.
These events are meant to motivate and inspire, and I reckon we did our job there. “
Karen Jones PhD, EMEA Marketing Director
Chromatography and Mass Spectrometry, Thermo Fisher Scientific
